Targeting the Right User
at Right Time and Right Place
Programmatic is becoming the preferred way for media buying across the world. In the United States, over 80% of media buy is done via programmatic. UK and Holland follow at over 50% along with many European and Asian countries.
70% of total internet Traffic is Mobile.
Audience targeting is a norm in Ad-tech industry.
Programmatic today suffers with an unaccountable supply chain, brand safety concerns, fake supply, bot traffic, user privacy infringement and a diminishing trust from publishers and advertisers alike.
|JAXTO||Audience Segmentation||Automated profiling of individuals into different categories based on their interest, affinity, demographics, psychographics using algorithms and machine learning|
|JAXTO||Audience Activation||Connecting user data in form of anonymous audience to Jaxto and other ad serving/ data platforms|
|JAXTO||Personalization||Moving Audiences into different buckets based on their User Journey/ content consumption|
|JAXTO||Targeting / Re-Targeting||Targeting the Right Audience at the Right Time at the Right Place with Right Message|
To provide an end to end Data Capture and segmentation framework for Audience centric targeting.
Enable audience personalization with-in the ecosystem by segmenting users based on their User Journey, 3rd Party attributes
Activate Audience across multiple channels for targeting and Re-targeting .
Please feel free to contact us at:
Mr Herat , Email: Herat@jaxtomedia.com
Mr Gaurav, Email: email@example.com